Born in Colombia almost 50 years ago, I graduated with a Bachelor’s degree in  Architecture from the Universidad de Los Andes in 1997. In 1997 moved to Mexico where I started my family of which I have two little ones, Isabella and Alonso.

In 1998 I started to work with Hunter Douglas Mexico in the Architectural Products division, studying Finances and Sales Management. In 2006 I moved to eurostilo our family construction business, where I developed commercial strategies with construction industry manufacturers, architectural firms, and Construction Companies throughout America, Europe, and Asia.

In 2019, working for Interface, one of the most prestigious commercial carpet suppliers and leaders in sustainability, I learned about the profound impact of built environments on the well-being of the user, so I decided to develop new skills regarding the construction business, taking a certification in Real Estate Finances at the Institute of Technical Administration of Mexico ITAM, and in 2021 when my family moved to the United States, I returned to college, graduating with a Master of Arts in Interior Design at the Savannah College of Arts and Design SCAD in May of 2023.

Over 25 years I have connected with more than 50 of the most prestigious Architectural offices, developers, and construction firms in Mexico and Latin America, as well as developed business relations with companies, fostering a deep knowledge of the construction business, from different perspectives, the designer, the technical aspects and constraints of construction, the supplies chains for the industry and the economical expectations of all actors.

During the period of settling my family in the US, I proactively analyzed various market opportunities and, focused on the construction business landscape in the US. This unique combination provided me with a comprehensive understanding of the industry’s intricacies, including market dynamics, regulatory frameworks, and emerging trends.

Through hands-on research and coursework, I honed my strategic analysis skills, enabling me to make informed decisions to drive business growth and innovation.
Those experiences, have led me to a passionate mission: to inspire the construction industry by developing strategies for Marketing and design with a human-centered approach, committed to driving positive change by advocating for sustainable practices, fostering innovation, and promoting inclusivity within the industry.

With a deep understanding of both the business and social aspects of construction, I am dedicated to leading initiatives that prioritize people, planet, and progress.