Design Strategy
As a designer, I harness knowledge, creativity, and experience to employ design strategies that enhance individuals' lives on physical, sociological, and psychological levels.
By integrating principles from environmental psychology, sustainability, and biophilic design, alongside evidence-based methodologies, I establish environmental features that serve as guiding principles throughout the design and construction phases.
Through extensive research, I've developed a sociological framework to integrate into the design process, addressing gaps and challenges identified within the residential market in the southeastern United States.
Recognizing the unique needs of Hispanic and underserved communities in the US, I advocate for spaces that facilitate the growth of social and cultural capital. These needs must be met holistically, thereby enhancing the overall housing offering. The construction industry holds the key to fostering a sense of belonging in an increasingly diverse future.
Business Strategy
With over 25 years of experience in the construction industry, I bring my expertise to the forefront by developing marketing strategies that embody the core tenets of my design philosophy.
At the heart of my approach is the concept of Nurturing Space, which seeks to utilize architectural and interior design to enhance the social and cultural capital of underserved communities. By creating inclusive environments where diverse members can flourish, we aim to foster a sense of belonging and empowerment.
Central to our proposals is the recognition of people's cultural backgrounds and the desire to create a society that honors and respects these diverse identities for future generations.
The construction industry holds immense power in shaping the spaces where we live, play, learn, and grow—impacting us socially, emotionally, and physically. Embracing a human-centered approach to design, we can forge positive commercial relationships and inspire the industry as a whole to be cognizant and responsive to contemporary social challenges.
Each project we undertake is unique, and thus, the scope of our services varies accordingly. We pride ourselves on providing customized economic proposals that directly address the specific needs and requirements of each client. By tailoring our proposals to suit the individual characteristics of every project, we ensure that our clients receive the most relevant and effective solutions to meet their goals and objectives.
Our comprehensive range of services includes:
Sales Strategy: Conduct thorough assessments to analyze the investment potential and feasibility of projects, and products.
Marketing Strategy: Crafting strategic marketing plans to promote and position projects effectively in the market, considering target audiences and market trends.
Space Program Definition: Collaborating with clients to define and outline the functional requirements and spatial needs of their project.
Space Planning: Utilizing expertise in spatial optimization to plan and allocate space efficiently and effectively.
Preliminary Analysis: Conducting initial evaluations and assessments to identify project parameters and constraints.
Research Methodology Implementation: Employing research methodologies to gather and analyze data, informing design decisions and strategies.
Concept Design: Developing innovative and creative design concepts that align with the project's vision and objectives.
Preliminary Architectural and Interior Design: Creating preliminary designs for both architectural and interior elements, integrating aesthetics, functionality, and client preferences.
Technical Criteria: Establishing technical specifications and criteria to guide the project's implementation and execution.
Architectural and Interior Design Supervision: Providing oversight and guidance throughout the design process to ensure adherence to project requirements, quality standards, and timelines.
With our holistic approach and diverse expertise, we aim to deliver tailored solutions that meet the specific needs and aspirations of each client and project.
We would be pleased of the opportunity to be part of your project and share our vision for a future, where everyone can access a place to live that nurtures their soul, and allows them to thrive.