Sales & Marketing Strategy
With a proven track record of driving sales growth, over my 25 years in the construction industry, I strive to implement strategies that maximize profitability for construction-related companies while making a positive impact on communities and the environment.
Leading cross-functional teams to develop and launch construction products, Services, and Real Estate developments, with a focus on sustainability, contributing to the company’s reputation for social responsibility.
Connecting my professional experience in Sales management, with academic architectural and interior design qualifications, I aim to elevate the human experience by improving the spaces where people live, engage, and thrive.
Commercial
Key Highlights: Extensive experience in nationwide distribution network expansion, crafting brand strategies for European and Asian partners, and enhancing technical customer service capabilities
Company
Europaische Fussaden | Mexico City
Years
2006 - 2020
Management
Key Points: Spearheaded sales strategy formulation and launched the Third Party Specification initiative via our extensive network of dealers.
Company
Hunter Douglas Architectural Prod. | Mexico City
Years
1998 - 2005
Marketing
Achieved successful market launches of new architectural products through collaborative efforts, employing a strategic blend of market research, innovative marketing techniques, and seamless cross-functional teamwork.
Years
1998 - 2020
